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Regular version of the site

Conference program

26 November



9 am – 10 am


Coffee Reception


Room 505

10 am – Opening of the conference

Vladimir Grigoriev, Deputy Head of the Federal Agency for Press and Mass Communications


Yekaterina Larina, Director of the Department for State Policy in the field of Mass Media, Ministry of Telecommunications of the Russian Federation


Ilya Kiriya,professor, PhD, Head of the Media Department, NRI HSE (Moscow)


Anna Kachkaeva, professor, Chairman of the Conference Program Committee, NRI HSE (Moscow)


10:15 am – 11:30
am – Plenary meeting

Media literacy in mediatized world: scientific approach and educational practices

Masato Kajimotoprofessor, Hong Kong University, Center of Media Study (Hong Kong)

Measuring the effectiveness of news literacy education through a MOOC: What we can learn from the behavioral data and learning analytics for better pedagogical strategies

Johathan Sanders, professor, Stony Brook University (USA)

News Literacy in schools and universities of the USA

Charo Sadaba, professor, University of Navarra, Communications Faculty (Spain)

“Disconnect to connect: educational consequences of unplugging

Anna Kachkaeva / Svetlana Shomova / Anna Kolchina, Media Department, NRI HSE (Moscow)

Education and media literacy in Russia: genesis and modern trends. Assessment of media literacy level of the HSE students

Moderator: Anna Kachkaeva,HSE



Room 505

11:30 am – 1 pm – Plenary meeting

Level of media literacy of the Russian population: current status and change prospects(on the basis of all-Russian monitoring of media behavior 2009-2015)

Igor Zadorin, head of the ZIRKON research group (Moscow)

Participants of the discussion:

Irina Zhilavskaya,the Sholokhov Moscow State University, UNESCO Department Chairman for media and information literacy issues (Moscow)

Aleksandr Sharikov, professor, HSE (Moscow)

Yury Purgin, General Director of Altapress (Barnaul), Vice President of AIRP (Alliance of independent regional publishers)

Moderator: Iosif Dzyaloshinskiy, professor,HSE (Moscow)


1 pm – 2 pm





2 pm – 3:45 p.m.


Room 505

News literacy in the education system

Moderator: Anna Kachkaeva, HSE (Moscow)

Opponent: Johathan Sanders,Stony Brook University (USA)

Agnieszka Fiipiak, Eliza Kania, Adam Mickiewicz University, Faculty of Political Sciences and Journalism (Poland)

Teaching News Literacy in Poland: between global commonalities and national socio-cultural features.  

Masato Kajimoto,University of Hong Kong (Hong Kong)


Localizing News Literacy concepts with interactive activities and games in the classroom

Irina Dushakova , Ethnology Center, Institute of Cultural Heritage (Kishinev, Moldova)

News literacy: role of an expert in news reports

Anastasia Kazun, HSE (Moscow)

How are “non-problems” constructed? Counter-rhetorical strategies in the discussion of mass media about economic sanctions

Maria Mironova, Smolensk State University (Smolensk)

News in internet mass media: peculiarities of agenda buildup

Sergey Venidiktov, Mogilev Institute of the Ministry of Internal Affairs (Mogilev, Republic of Belarus)

Media civic consciousness as a political and educational priority

Oleg Dmitriev, Ksenia Sevastianova,HSE (Moscow)

Technology of news literacy training with the help of headings and leads

Natalia Sokolova, Autonomous Non-commercial Organization Editorial and Publishing House “Novaya Gazeta” (Moscow)

Formation of critical thinking of Russian citizens


Room 509

Media ecology of the information environment and media space

Moderator: Iosif Dzyaloshinsky, HSE (Moscow)

Opponent: Yevgenia Nim, HSE (Moscow)

Irina Chelysheva, A.P. Chekhov Taganrog Institute, branch of Rostov State Economic University (Taganrog)

Mediareality and moral choice problems

Iosif Dzyaloshinsky,HSE (Moscow)

Media ecology: in search of effective paradigm

Yury Yershov,Tomsk State University (Tomsk)

Embedding internet communications into national media systems

Varvara Chumakova,HSE (Moscow)

Informational overload as an issue of social and humanitarian science

Aleksey Trofimov,Sfera advertising agency (Tomsk)

Social media as a factor of organization of municipal communities: possibilities and restrictions

Maria Pilgun,HSE (Moscow)

Ecological problems of the media environment in communication aspect

Yevgenia Nim,HSE (Moscow)

Marking the media space: to the new media research map

Maria Kozlova,Peter the Great Saint Petersburg Polytechnical University (Saint Petersburg)

Manipulating public opinion as a trend of modern media space


Room 506

Digital media for education: media instruments and teaching practices

Moderator: Irina Zhilavskaya, Sholokhov Moscow State University for the Humanities (Moscow)

Opponent: Aleksandr Sharikov, HSE (Moscow)

Irina Zhilavskaya,Sholokhov Moscow State University for the Humanities (Moscow)

Media informational literacy as a key competence of a modern expert

Irina Fateeva,Federal State Budgetary Educational Institution of Higher Professional Education Chelyabinsk State University (Chelyabinsk)

Media education in the system of Russian additional education of children

Elena Muryukina, A.P. Chekhov Taganrog Institute, branch of Rostov State Economic University (Taganrog)

Theory and practice of a media club for students who are going to become teachers

Anna Krasushkina,Institute of Pedagogics and Psychology and at Cherepovets State University (Cherepovets)

Technologies of media education in the higher school teaching process: experience of preparation of would-be preschool education teachers

Olga Petrova, Tyumen State University (Tyumen)

Creation of media educational environment in school with participation of journalistic and scientific communities

Yulia Balashova, Saint Petersburg State University (Saint Petersburg)

Tradition of media education of Russian schoolchildren (the beginning of the ХХ century)

Konstantin Kiuru, Chelyabinsk State University (Chelyabinsk)

Media space of a higher education institution as an environment where competence of work with new media is formed

Elena Lukovitskaya, Novgorod State University (Velikiy Novgorod)

Negotiating Sex and Gender Pedagogies Across Continents: Brockport NY to Novgorod Russia 

Aleksandr Gradyushko, Belarus State University (Minsk)

Media literacy as an improvement factor of effectiveness of regional digital media in the Republic of Belarus


3:45 pm – 4 pm Coffee break


4:00 pm – 5:45 pm


Room 506

Media criticism in the process of preparation of media experts

Moderator: Anna Kachkaeva, HSE (Moscow)

Opponent: Roman Bakanov,Kazan (Volga Region) State University (Kazan)

Aleksandr Fyodorov,A.P. Chekhov Taganrog Institute (Taganrog); Anastasia Levitskaya,Taganrog Management and Economics Institute (Taganrog)

Synthesis of media literacy and media criticism in modern world: results of international expert poll

Aleksandr Bushev, Tver State University (Tver)

Learner of mass media era

Natalia Makarova, Veronika Yarnykh,Russian State University for the Humanities (Moscow)

Challenges and possibilities of modern professional media education

Dmitry Tumanov, Liliya Egorova, Kazan Federal University (Kazan)

Congruence of media education to modern media processes

Ivan Pechishchev, Perm State National Research University (Perm)

“Reversed class” in teaching of journalism

Oksana Silantyeva, Silamedia (Montenegro)

Mediatization of education spaces

Irina Radchenko, Saint Petersburg National Research University of Information Technologies, Mechanics and Optics (Saint Petersburg)

Data journalism as a tool for improvement of informational literacy

Marina Shilina, HSE (Moscow)

Media in paradigm Big&Open Data: the recent parameters of prosumer

Roman Bakanov, Kazan (Volga Region) Federal University (Kazan)

Educating function of media criticism: Russian practical aspects


Room 505

Immersion in media narration: art and media education

Moderator: Anna Novikova,HSE (Moscow)

Opponent: Yekaterina Shapinskaya,D.S. Likhachev Russian Institute of Cultural and Natural Heritage (Moscow)

Anastasia Levitskaya, Taganrog Management and Economics Institute (Taganrog)

Art and media education: analysis of audiovisual media text in a lecture hall

Yekaterina Shapinskaya,D.S. Likhachev Russian Institute of Cultural and Natural Heritage (Moscow)

Art in the digital era

Daria Berezutskaya, Southern Federal University (Taganrog)

Use of cinema art in media educational work

Polina Milushkova, HSE, Moscow School of New Cinema (Moscow)

Interaction of media and modern Russian theater

Tatyana Sergeeva, Kazan (Volga Region) Federal University

Peculiarities of transmedia art projects: Plovdiv experience (Bulgaria)

Maria Krupnik,ZIL Cultural Center, Moscow Higher School of Social and Economic Sciences (Moscow)

Media and playing frameworks in modern theater

Anna Paukova, HSE (Moscow)

Theater as a place where artists and scientists meet

Anna Novikova, HSE (Moscow)

Cliché in modern media culture: decoding images and media literacy                                                     

Oksana Moroz, Russian State University for the Humanities (Moscow)

Media as a moral witness: Russian experience of self-determination of (non-) recognized community


Room 509

Aesthetics and media literacy: new space of language

Moderator: Svetlana Shomova, HSE (Moscow)

Opponent: Anna Plisetskaya, HSE (Moscow)

Yulia Chernenko, A.S. Griboedov Institute of International Law and Economics (Moscow)

Roaming cultural plots as a public opinion manipulation tool

YYekaterina Arye ,Russian State University for the Humanities (Moscow)

Irony as a way to decode mainstream media agenda

Anna Plisetskaya,HSE (Moscow)

Facebook social network as a speaker’s stand

Uliana Sentsova, HSE (Moscow)

Research of linguistic manipulation mechanisms as exemplified by texts in German-language press

Natalia Kodola,Moscow State Pedagogical University (Moscow)

Theory of journalism as a base of media education

Yevgenia Petrova,Don State Technical University (Rostov-on-Don)

Influence of media on attitude of country-folk to time (as exemplified by research in the Kostroma and Rostov Regions)



6:00pmPromenade in the evening Moscow



27 November



10:00 am – 11:30 am



Greenhouse of  Social Technologies presents:


Room 505

Information graphics or disinformation graphics? (workshop)

How not only to look but to see? How to learn to critically estimate visual means in journalism?

Aleksey Novichkov, lecturer of the Faculty of Communications, Media and Design at the HSE, designer, expert in the field of infographics (“Russian Reporter”, “Vokrug Sveta”, “Snob”, “Artkhronika”, “ADWEEK” (USA) and RIA Novosti infographics studio).



Room 506

Deconstruction of web technologies as a new media education frontier (workshop)

How does technical industry structure influence our information consumption patterns? What is it helpful to know about the “bottom side” of applications, copyright, open code and open licenses?

Gleb Suvorov,head of the Greenhouse of Social Technologies Development Department



11:30 am – 12:45 pm


Room 505

PostNauka presents:

Popular science scenarios online. Discussion about the future of education in the context of transmedia projects on science and those who create it

Participants: scientists and lecturers of PostNauka project

Moderator: Ivar Maksutov, editor in chief, co-founder of Editorial and Publishing House PostNauka


12:45 am – 1:45 pm



Arzamas presents:

Arzamas as scientific and entertainment project: “Humanitarian series” and “ideal TV” or how mediatization helps humanitarian education in digital space.

Moderators: Kirill Golovastikov, chief editor of "Arzamas"; Alexander Urzhanov, director of the video-department of "Arzamas".



1:45 pm – 2:30 pm Dinner



2:30 pm - 4:00 pm


Room 506

Art-Science: possibilities of art methods in social and humanitarian studies (jointly with the Polytechnical Museum, FOM-Labs, Triumph Gallery)

Special centers are established in leading universities for forging relations between artists and researchers. Researchers start actively participating in art residences. What is science art and what is performative sociology which is completely based on "theatrical" terms? How is interaction between social sciences and art implemented, when the use of such term as art research become more and more common?

Participants:Yekaterina Kozhevina, FOM-Labs (Moscow); Natalia Fuks, Polytechnical Museum (Moscow); Ksenia Lazebnaya, Faculty of Social Sciences, HSE (Moscow); Sofia Gavrilova, Triumph Gallery, Department of Research Arts (Moscow), PostPlay students’ discussion club (Moscow). 

Moderators: Anna Paukova, researcher in the field of art science, Sub-department of Personal Psychology, Department of Psychology, Faculty of Social Sciences at the HSE (Moscow); Varvara Chumakova, Media Department, Faculty of Communications, Media and Design at HSE (Moscow).



Room 505

“Digital environment” and Russian classics. Online marathons, Samsung and interactive “War and Peace”

Participants: Fyokla Tolstaya, L.N. Tolstoy State Museum (Moscow); Anastasia Bonch-Osmolovskaya,HSE (Moscow); Maya Stravinskaya, Creative Director "Rambler Infographics” (Moscow).



4:00 pm – 5:00 pm


Room 506

Mass media institutional development index(results of the research program, ZIRCON Research Group by the order of Kudrin’s Foundation for Support of Social Initiatives, 2015)

The project was implemented by the procedure of ZIRCON for assessment of mass media institutional development status in the entities of the Russian Federation. In the course of the field stage information concerning more than 50 empirical indexes was gathered in each of 85 higher-level entities of the Russian Federation (republics, territories, regions, federal cities, autonomous regions and autonomous districts).

The project is presented by: Yury Voinilov, analyst of ZIRCON Research Group (Moscow)


5:00 pm – 5:30 – Coffee break


5:30 pm – 7:00 pm


Room 505

“Digitalized” media. Genesis of Russian mass media. Gorbachev’s era (1985-1991) – jointly with “Liberal Mission” foundation

The newest history of Russian mass media in digitalized chronicle of the “glasnost era”. The issues of how the “revolutionary transition” events were reflected in mass media and how mass media changed time are discussed in a project which may become a starting point of the digital history of Russian mass media (the project was implemented with participation of Kenna Institute and support of “Liberal Mission” foundation and Faculty of Media Communications of the HSE).

Participants: Natalia Rostova, author, journalist; Tatyana Malkina, journalist; Georgy Satarov(“Liberal Mission” foundation).

Moderator: Anna Kachkaeva, HSE (Moscow).



28 November



10:00 am – 11:30 am

Online aggression and digital ethics: about new heroes, old morals and educational role of internet (jointly with Mass Media Institute, Russian State University for the Humanities)

How do new subcultures, closed communities and persons emerge in digital environment and where do they disappear? Why do online behavior and ethics oftentimes differ substantially from common social relations offline? What does the clash of various realities and “digital gap” of generations result in? Prankers, internet activists, creators of political and social network experiments will become round table attendees having the goal to familiarize the public with representatives of new and long-standing projects, discuss their activity, try to understand principles and practices of digital interaction, and discuss moral; and ethical issues as well as connection with established specializations including journalism.


Jovan Savovich, founder of Dirty.ru and Leprosorium.ru communities

Roberto Panchvidze, founder of MDK

Vladimir Kuznetsov, Vovan the pranker (Vovan222)

Samson Sholademi, popular blogger, media expert

Yaroslav Grekov, political consultant (also known as “Pug of the Russian Internet” and founder of ricn.ru)

Moderators: Maksim Kornev, Russian State University for the Humanities (Moscow); Ilya Peresedov, network analyst and blogger (Moscow)


11:30 am – 1:00 pm


Gamification of media and educational potential of computer games

Participants: Vasiliy Lebedev, rector of Interactive Communications School IKRa ‑ ikraikra.ru (Moscow); Ilya Kurylyov, gamification expert, Gamification-now.ru (Moscow); Aleksey Nitsa– event editor and author of Social Technologies Greenhouse video tutorials; Valentina Titova,Tomsk State University (Tomsk). Gamification: definition problems; Anna Tsaryova, Saint Petersburg State University (Saint Petersburg). Game as a reality and reality as a game: media space of modern computer games.

Moderator: Maksim Kornev,Russian State University for the Humanities (Moscow)



1:30 pm – 2:00 pm – Coffee break


2:00 pm – 3:30 pm

Newspaper in education

Jørgen Ejbøl, JP/Politikens Hus (Denmark) and Yury Purgin, President of Altapress Publishing House (Russia)

Moderator: Yury Purgin,General Director of Altapress Publishing House (Barnaul), Vice President of AIRP (Alliance of independent regional publishers)


3:30 pm – 5:00 pm – Closing of the Conference

 PROGRAM_26-28_2015_Moscow_en v (PDF, 184 Kb)